Company
Building the future of smart shopping in Europe
Our Mission
To empower every European shopper with instant access to the best prices across all Amazon marketplaces, making cross-border shopping effortless and transparent.
We believe that geographical borders shouldn't determine how much you pay for the same product. PriceRoo breaks down these barriers by giving you real-time price comparisons across 10 European Amazon stores, helping you save money on every purchase.
Our Vision
We envision a future where:
Every online shopper has access to transparent, real-time price comparisons
Cross-border e-commerce is as simple as shopping locally
Consumers save billions collectively through smarter shopping decisions
Price transparency drives fair competition across markets
Our Values
Privacy First
We don't collect, store, or sell your personal data. Your privacy is non-negotiable.
User-Centric
Every feature we build is designed with one goal: helping you save money and time.
Speed & Reliability
Lightning-fast price comparisons with 99.9% uptime. We respect your time.
Transparency
Clear about our affiliate model, open about our methods, honest about limitations.
Our Story
PriceRoo was born in 2023 when our founder, frustrated by paying €120 for a product on Amazon Germany, discovered the same item cost only €75 on Amazon Spain. This 37% price difference for an identical product sparked a simple question: "How often does this happen?"
After analyzing thousands of products, we discovered that price differences of 20-50% across European Amazon stores were common, not exceptional. Yet most shoppers had no easy way to discover these savings.
We built PriceRoo to solve this problem. What started as a simple browser extension has grown into a community of 60,000+ users who have collectively saved over €2 million by shopping smarter across borders.
Today, PriceRoo compares prices across 10 European Amazon marketplaces in real-time, helping thousands of shoppers every day find the best deals without the manual work.
Milestones
Launch: PriceRoo v1.0 released for Chrome
Growth: Reached 10,000 active users
Expansion: Added support for all 10 European Amazon stores
Impact: Users saved over €1 million collectively
Community: 60,000+ active users, €2M+ in total savings
Innovation: PriceRoo v2.0 with real-time streaming and improved accuracy
Our Team
PriceRoo is built by a small, dedicated team of developers, designers, and e-commerce enthusiasts based across Europe. We're passionate about technology, user experience, and making online shopping better for everyone.
We're hiring! If you're passionate about building tools that help millions of people save money, we'd love to hear from you.
Technology
PriceRoo is built with modern, scalable technology:
Frontend
Next.js, React, TypeScript
Extension
Manifest V3, Vanilla JS
Infrastructure
Vercel, Edge Functions
Get in Touch
Questions, partnerships, or just want to say hi? We'd love to hear from you!
General: hello@priceroo.com
Press: press@priceroo.com
Partnerships: partners@priceroo.com