
Privacy Policy for PriceRoo
Last Updated: October 2025
Effective Date: October 2025
Introduction
PriceRoo ("we", "our", or "the extension") is a browser extension that helps users compare Amazon product prices across European countries. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your information. By installing and using PriceRoo, you agree to the collection and use of information in accordance with this policy.
Information We Collect
1. Product Information
When you visit an Amazon product page, PriceRoo collects:
- •Amazon Standard Identification Number (ASIN): The unique product identifier from the URL
 - •Product Page URL: To determine which Amazon domain you're browsing (.de, .fr, .it, etc.)
 
Purpose: To fetch and compare prices for the same product across different European Amazon stores.
Storage: ASINs are temporarily processed and not stored permanently on our servers.
2. Technical Information
- •Amazon Domain: Which Amazon country site you're visiting (e.g., amazon.de, amazon.fr)
 - •Extension Version: For compatibility and debugging purposes
 
Purpose: To provide accurate price comparisons and improve service reliability.
3. No Personal Information
PriceRoo does NOT collect:
- ✗Your name, email, or contact information
 - ✗Your Amazon account credentials
 - ✗Your browsing history outside of Amazon product pages
 - ✗Your purchase history or shopping cart contents
 - ✗Your payment information
 - ✗Your location data (beyond the Amazon domain you visit)
 - ✗Any personally identifiable information (PII)
 
How We Use Your Information
Primary Purpose: Price Comparison
The sole purpose of PriceRoo is to compare Amazon product prices across European countries. We use the collected data exclusively for:
- 1.Fetching Price Data: Sending the ASIN to our API (priceroo.com) to retrieve current prices from multiple Amazon European stores
 - 2.Displaying Results: Showing you price comparisons directly on the Amazon product page
 - 3.Generating Affiliate Links: Creating links to other Amazon stores (if you choose to click them)
 
No Secondary Uses
We do NOT use your data for:
- ✗Selling or transferring to third parties
 - ✗Personalized advertising
 - ✗Creditworthiness determination or lending decisions
 - ✗Marketing purposes unrelated to price comparison
 - ✗Analytics beyond basic error logging
 - ✗Any purpose other than the stated single purpose above
 
Data Sharing and Third Parties
Our API Server (priceroo.com)
- • What is shared: Product ASINs
 - • Purpose: To fetch price data from Amazon's Product Advertising API
 - • Data retention: ASINs are processed in real-time and not stored permanently
 - • Security: All communication uses HTTPS encryption
 
Amazon Product Advertising API
- • What is shared: Product ASINs (via our server)
 - • Purpose: To retrieve official product pricing and availability data
 - • Third party: Amazon Web Services
 - • Privacy Policy: https://aws.amazon.com/privacy/
 
Amazon Affiliate Program
- • What happens: When you click a price comparison link, you're redirected to the respective Amazon store with an affiliate tag
 - • Data shared: Standard referral information (Amazon handles this, not us)
 - • Purpose: To support the extension's development through affiliate commissions
 - • Your choice: Clicking links is entirely optional
 
No Other Third Parties
We do NOT share your data with:
- ✗Advertisers
 - ✗Data brokers
 - ✗Analytics companies (beyond basic error monitoring)
 - ✗Social media platforms
 - ✗Any other third parties
 
Data Storage and Security
Client-Side Storage
PriceRoo may store minimal settings locally in your browser using Chrome's storage API:
- • User preferences (if any settings are configured)
 - • Cached price data (temporary, to improve performance)
 
Security: Chrome's storage API is sandboxed and isolated per extension. Data is stored locally on your device and is not accessible to other extensions or websites.
Server-Side Storage
- • Price data: Fetched in real-time, not stored permanently
 - • Logs: Minimal error logs for debugging (no personal information)
 - • Retention: Error logs are retained for a maximum of 30 days
 
Security Measures
- • HTTPS Only: All communication between the extension and our API uses HTTPS encryption
 - • No Authentication Required: We don't require accounts, so there are no credentials to compromise
 - • Minimal Data Collection: We only collect what's necessary for price comparison
 - • Regular Security Reviews: Code is regularly reviewed for vulnerabilities
 
Your Rights and Choices
Data Access
Since we don't store personal information, there is no personal data to access or download.
Data Deletion
- • Local data: You can clear extension data by removing the extension from Chrome
 - • Server data: ASINs are processed in real-time and not stored permanently
 
Opt-Out
You can stop data collection at any time by:
- 1. Disabling the extension in Chrome settings
 - 2. Uninstalling the extension
 
Incognito Mode
PriceRoo respects Chrome's incognito mode. The extension does not track or store any browsing activity from incognito windows.
Chrome Web Store User Data Policy Compliance
Limited Use Disclosure
The use of information received from Google APIs adheres to the Chrome Web Store User Data Policy, including the Limited Use requirements. Specifically:
- ✓Data is used only for providing price comparison functionality
 - ✓Data is not sold or transferred to third parties for purposes unrelated to price comparison
 - ✓Data is not used for personalized advertising
 - ✓Data is not used for creditworthiness or lending purposes
 
Permissions Justification
PriceRoo requests the following permissions:
- • activeTab: To detect when you're on an Amazon product page and extract the ASIN
 - • storage: To save user preferences locally (if any)
 - • host_permissions for Amazon domains: To inject the price comparison widget on Amazon product pages
 - • host_permissions for priceroo.com: To communicate with our API for fetching price data
 
All permissions are used exclusively for the stated purpose of comparing Amazon prices.
Children's Privacy
PriceRoo is not directed at children under the age of 13 (or the applicable age in your jurisdiction). We do not knowingly collect information from children. If you believe a child has provided information to us, please contact us, and we will delete it.
International Data Transfers
PriceRoo operates primarily in the European Union. Our servers are hosted by Vercel, which may process data in various locations. All data transfers are protected by:
- • HTTPS encryption
 - • Vercel's security and privacy commitments
 - • Minimal data collection practices
 
For users in the EU/EEA, we comply with GDPR requirements.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be reflected by updating the "Last Updated" date at the top of this policy.
How you'll be notified:
- • Major changes: We'll update the extension description in the Chrome Web Store
 - • Minor changes: Updated policy will be posted at https://priceroo.com/privacy
 
Your continued use of PriceRoo after changes constitutes acceptance of the updated policy.
Legal Compliance
GDPR (EU Users)
If you're in the European Union, you have rights under the General Data Protection Regulation (GDPR):
- • Right to Access: Request what data we have (minimal, as described above)
 - • Right to Deletion: Request deletion of your data
 - • Right to Object: Object to data processing
 - • Right to Portability: Request data in a portable format
 
Since we collect minimal data and don't store personal information, most of these rights are automatically satisfied.
CCPA (California Users)
If you're in California, you have rights under the California Consumer Privacy Act (CCPA):
- • We do not sell your personal information
 - • We collect only the data described in this policy
 - • You can request deletion by uninstalling the extension
 
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your data:
Email: privacy@priceroo.com
Website: https://priceroo.com
Privacy Policy URL: https://priceroo.com/privacy
We will respond to privacy inquiries within 30 days.
Summary
- What we collect: Product ASINs and Amazon domain information
 - Why we collect it: To compare prices across European Amazon stores
 - Who we share with: Our API server (priceroo.com) and Amazon's Product Advertising API
 - What we don't do: Sell data, track you, collect personal information, or use data for advertising
 - Your control: Uninstall the extension anytime to stop data collection
 
Thank you for using PriceRoo! 🦘
We're committed to transparency and protecting your privacy while helping you save money across Europe.